The Copy Confidence Society presents…
the
"what i do"
lab
Craft a clear, confident message that gets the right people shouting,
"Oooh, tell me more!"
"Creating my magic message helped me make $15,000 and get my first retainer client!"
Mindy Trimble, College Prep Mentor
You may have heard me say that good copy is a non-negotiable for your business (because it is).
But before a single word gets put down on the page - there’s an essential first step to creating sizzling copy that sells out offers…
Crafting an uncopyable message
But right now your profit potential might be stifled by some commonly held (but totally untrue) beliefs about messaging.
"I have to convey my entire resume and life story in a single sentence."
Trying to pack all that into an “I help” statement is making your message muddied and people confused about what it is you actually do.
You don’t need to cram every single thing about yourself into a one-liner. You just need something clear, specific, and measurable that gets the right people’s ears perking up.
Sorry, friend, but you’re not going to build a successful business by saying you “help people live their best lives.”
It’s time to ditch the super general messaging. Specificity wins when it comes to calling in loads of dream clients who can’t wait to work with you.
“I don’t want to miss out on ALL the people I can help!"
“I’m too boring. And if I show my true personality people will judge me."
All the things you think are boring and mundane about yourself are exactly what will help you stand out and make your audience fall in love with you.
Your people will go wild when you start showing off the true YOU.
Let’s disprove those doubts
and conjure up an image of what it would feel like to…
Confidently answer the question “what do you do?” and get more people shouting “tell me more!” Your people will go wild when you start showing off the true YOU.
Introduce yourself on a podcast or craft an Insta bio and have dream clients DMing you to learn more.
Sound like yourself and fearlessly share your personality (not the same old “girl boss” and “good vibes” you see on social media)
Sit down to write copy and get real words out (instead of the sweat-inducing terror of the blank Google doc).
Share your work in a way that makes you easily remembered, rave-worthy, and referrable!
Think you need to drink an entire blender of midnight margaritas to create results like those?
Nope. No Potions Necessary.
I know because I’ve taught 800+ entrepreneurs how to craft uncopyable messaging that’s helped them make magic like...
I’ve started to consistently engage with my email list, my open rates are up to 20%, and I’m getting feedback from subscribers.
I also have potential clients reaching out to me!”
Cassandra Hawkinson, Creator of The Active Moms Club
Besides filling my group program (and increasing my income by 500%)?
It helped me pay for a disabled family member’s living expenses.
Thank you. This is the BEST course I’ve ever taken.”
Judy McNutt, Published Author + Mentor
Sharing my Magic Message, I booked 9 podcast interviews and was asked to write 3 articles for online publications!
It’s been amazing to see the power of copy.”
Iva Perez, Creator of The Momergy Movement
let's unlock your practical magic
and whip up your clear, specific, and measurable “what I do” statement
…with the personality and client language to support it.
Maybe you wanted to get in on CCS but weren’t ready to make the full investment just yet but know you need crystal clear messaging to stand out.
- Understand the #1 shift your message MUST make to stand out as a SPECIALIST.
- Quickly eliminate the typical “I help” statements (these keep you underpaid and under-known).
- Grab the Winnie-The-Pooh checklist so you’re always speaking to Tiggers (buyers) and not Eeyores (energy suckers).
- Choose (or mix n’ match) from the 5 Copy Stars to unlock your true biz personality.
- Create your Copy Character Breakdown to make sure every single thing you write sounds like you. (CCS Rockstars print it and keep it on their desk. It’s thatttttt good!).
- Uncover the #1 reason ICA frameworks cost you sales (and are a massive waste of time).
- Become besties with Don Draper (the king of market research) and what to borrow from him STAT. (hint: it’s not his marital skills ;-))
- Unlock the 4 Key ICA Qs that make prospects say, “It feels like you’re speaking right to me!”
While you can’t *just* "flip a switch and let the cauldron bubble"
your way to magic messaging
Inside The "What I Do" Lab, you’ll find only 3 essential steps
to craft your uncopyable message
step 1
Uncover Your Copy STAR!
Spoiler: YOU are the star of the show. Build a solid foundation to show up and always sound like you (not mimic someone else’s voice you saw on Instagram!) by discovering your silver screen character type. (I’m the “Hooker With a Heart of Gold.” Can’t wait to see who you are!)
step 2
Develop Your Magic Message
With a lil’ help from The Ghostbusters, buckle up because we’re diving in and niching down to the practical magic that makes you a must-have for your ideal client (and makes sure you stop calling yourself a “life coach’’ or [insert some other generic name]). The Proton Pack Messaging Playbook will help you craft a clear message that cuts through all the “I help you live your best life…” noise online.
step 3
Mine for the Juiciest Words
Real Talk: the way you’ve been taught to identify your ICA is as outdated as JNCO jeans. It’s time to uncover what you need to know about your ideal client (hint: it’s not that they like Earl Grey tea with Califia creamer on their morning walk to yoga). Discover how to detail their decision-making journey so you learn to attract your dream clients using their words.
These steps are straight from The Copy Confidence Society, a proven system that’s supported 800+ business owners.
The "what i do" lab includes:
- 3 Messaging Modules: Uncover the words to magnetically attract dream clients and confidently explain what you do. These 3 lessons come directly from The Copy Confidence Society - proven by hundreds of students to work like a charm.
- Created for every learning style: Video. Audio. Transcripts. Designed with the support of a pro curriculum specialist to give you exactly what you need to learn and implement.
- Step-By-Step Workbooks: Take action on all that you’re learning with these guides that walk you through the entire process.
- Choose (or mix n’ match) from the 5 Copy Stars to unlock your true biz personality.
- Lifetime Access: Set your own pace. Reread and rewatch any time you like. This content is yours for keeps.
-
Oh! And You Also Get 2 LIVE Lab Calls! - Call #1: I’ll break down our messaging framework live. I’ll also pull back the curtain on 2 added exercises to make your messaging crisper than a Cortland apple!
Plus, time for ALL your Qs! - Call #2: The second call is full-out workshop time devoted to helping you practice and polish up your message out loud for real-time feedback. Walk away feeling super confident and excited when someone asks, “So what do you do?” at all those holiday parties.
So this is where I’m supposed to hit you with a stack of 27 bonuses to make this offer a “total no-brainer!”
But the truth is - you don’t need the added overwhelm of all that extra content (that’ll likely sit untouched on your laptop anyway.)
Every bit of messaging magic you need to magnetize ideal clients is included in the core modules of this program.
Easy to consume. Simple to execute. No extra fluff.
Following the simple steps in the "what i do" lab has been proven to create results like these…
“We’re only 3 months into the year and I’ve almost surpassed my income from last year due to this very important messaging shift.”
“Since joining CCS a few months ago, my offers (especially my core offer) are rock solid and people are noticing. I know EXACTLY who I help and how I help them. There’s no mystery (on my side or theirs) or convincing needed because the invitation to work with me - and the results people will get from doing so - is so clear.
As a Reflector by human design, I look for strong guides in my surroundings and Marisa is that gal. She’s wise, fun, and helps me get out of my own analyzer way. I wish I came across CCS years ago!"
Susannah Juteau, Headache Nutritionist
“This website is 100% thanks to our work together. BIG thanks to you!”
“You prepared me so well for all the big shifts I’m working on right now. It was inconceivable back then. I feel so confident in my message now."
Shrutee Sharma, Creator of The Pain Free Movement Academy
“Now I’m writing pages that are converting at over 60% and more importantly - didn’t take (over) 60% of my life writing them!”
“I’m so much more confident in my copywriting process. It no longer feels overwhelming to draft a landing or sales page. They’re like…. fun now??! I know what key elements/sections to include and how to incorporate voice and personality in a way that doesn’t feel obnoxious or contrived.
As a Reflector by human design, I look for strong guides in my surroundings and Marisa is that gal. She’s wise, fun, and helps me get out of my own analyzer way. I wish I came across CCS years ago!"
Jazmine West, Copywriter & Creator of Wine & Words
“I went from ‘stuck’ to ‘show stopping’ with my message!”
Before this, I don’t know about you but messaging was one drawn out thing to think about and manage. Copy, too! But going to the lessons in CCS - it felt so FUN! Like I could show up and knock it out, and get it done. Especially because the lessons were short, to the point, and actionable!"
Sharon Nolan, Offer Strategist
Upgrade for major copy confidence
Totally optional.
Highly recommended.
With your Magic Message fully intact, you’ll have the pieces in place to create copy that makes you unforgettable.
Grab this one-time-only upgrade for TWO additional modules
pulled directly from The Copy Confidence Society
that will make it easy to get copy confident.
Create Your High-Converting One-Page Website
Uncover the words, flow, and steps to make working with you sound better than a Beyoncé concert* (You may even need to get a wind machine!)
BONUS: it won’t take you years or even months to create this website, unlike the multi-page “never gets finished” website writing odyssey…without losing any personality or credibility.
Star-Level Lead Magnet +
Welcome Sequence
Give ‘em what they want (what they really, really want) in an opt-in, and follow a simple lead magnet/welcome sequence formula that primes your subscribers to invest in your offers and fill your inbox with a flood of “I LOVE your emails!”.
Click the “Upgrade” button at checkout to add BOTH of these copy modules for just $250!
You’ll have the basics done, dusted, and ready to sell.
Pick your plan
As a special THANK YOU, if you choose to pay-in-full, grab this exclusive bonus:
Access to The Copy Crush Series:
Tune into exclusive conversations featuring my favorite marketers as we break down the strategy behind their highest-converting copy.
Consider this your exclusive behind-the-scenes access for what's actually making people say, "Yes! Take my money, please!" Think websites, social media posts, LinkedIn profiles, launch emails, and MORE.
Featuring the industry's biggest A-players (Laura Belgray, Mike Ganino, and Dallas Travers -- just to name a few!)
Note: All sales final
Hey!
Marisa Here...
A total Sally
and Your Messaging Witch
Have you heard the one where I carried a human spine around in a suitcase?
Here’s what that has to do with your messaging.
In my previous life as a broke actor, I daylighted as an ambassador for a chiropractic office.
Waltzing a science class skeleton in a suitcase into offices like JP Morgan, Deutsche Bank and high-end gyms like Equinox, I’d cha-cha out with a handful of new clients.
How did I close 85% of those sales conversations?
(besides my belief that non-invasive remedies could reduce the stress impacting nearly every New Yorker)
I applied my acting skills
- CLEAR INTENTION + SPECIFIC MESSAGE OF WHAT I WAS SELLING.
- DEEP UNDERSTANDING OF MY IDEAL CUSTOMER
- LISTEN TO PAIN POINTS + TRANSFORM THEM INTO POSSIBILITIES
- BOOST CREDIBILITY
- ONE SPECIFIC THING TO DO
I coupled this with my own stories and humor so they knew I was a real person (not just a sales-y bot in a pencil skirt), and brought in loyal customers who still show up years later.
But don’t worry – you don’t need an Ivy League acting degree to do this for yourself (I paid that $178K so you don’t have to.)
The "What I Do" Lab distills these concepts
down into the essentials - designed specifically for
online business owners like you.
While most programs out there either:
actual system to help.
In The “What I Do” Lab, the Copy Stars in Module 1 will be your guide.
focused on “what coffee do they drink?”
(aka: BS you don’t need.)
In The “What I Do” Lab, you learn the ACTUAL Q’s you need to ask to uncover the language that gets people to buy.
OR
Focus only on writing COPY. But the best
copy can’t fix a muddied message.
Inside The “What I Do” Lab, you’ll clarify your message so your copy can do the work it’s meant to.
When it comes down to it, people make purchasing decisions based on TWO things:
they need or want? Is it clear?
That’s your message.
AND...
Are YOU the person they want to do it with? That’s why personality is so important.
The "What I Do" Lab helps you craft an uncopyable message with your true personality shining through to magnetically attract your dream clients.
Is The "What I Do" Lab
really for you?
Here’s a quickie guide to help you know for sure
The "What I Do" Lab is for you if you…
- Create a clear, specific, and measurable “what I do” statement that positions you as a specialist.
- Get super specific on your 24K magic and set a solid foundation that will help you call in your ideal clients with ease.
- Excited to create your magic message with the personality and ideal client language to support it.
- Celebrate BIPOC, LGBTQIA+ and people with disabilities, both seen and unseen (no ifs, and, or buts about it).
Move along if you…
- Dead-set on calling yourself a life coach helping anyone find their passion and purpose.
- Not interested in using your words to woo your prospects and want to focus on the latest shiny object floating around the internet.
- Want to dive straight into building funnels, tripwires and sales sequences for a $27 passive income product without a solid foundation first OR looking for someone to give you 900+ caption template
- Still shouting in FB Groups that Joe Biden isn’t POTUS.
still got questions?
Little did you know that starting an online business would require so. many. words… let’s make sure you’re using language that makes a real impact.
That said – The “What I Do” Lab is for coaches and service-providers who want to stand-out online, call in clients who are a dream to work with, and consistently put your (non-icky) message out into the world.
Sound like you? Click right here.
Yes! You want a personality-infused message that sells your products, right? The “What I Do” Lab can help make it happen.
Like Meyla who doubled her online sales when she started sharing the background of why she created her jewelry. Or Sarah who had her biggest launch ever for her Sol Planner.
Nearly every strategy or program you might be in requires the foundation of clear messaging.
It’s not “messaging” OR [insert thing you’re doing], it’s messaging AND.
Crafting your Magic Message isn’t a “maybe next time” thing. It’s not an “I don’t have time” thing, either, because they literally go together.
The work you do in this program will complement and support the work you do in every other mastermind, course, membership, or copy template you invest in – from here on out.
Like Cassandra shared:
“I almost said no. I’m so glad I didn’t because CCS gave me a clear message and transformed my emails!
I thought I was not in a place to do it because I’d taken on another certification course and another whole year process. The timing – I was like ah, I don’t know – but I knew I needed it. It’s exceeded my expectations. So, if you even think you need this help, the investment is well worth it and will help whatever else you’re doing!”
Cassandra Hawkinson, Creator of Active Moms Club
I strongly believe that every business owner needs to START here. Give yourself the gift of a solid foundation. Your future investments will thank you.
In fact, peep Judy’s testimonial (scroll up!) where she shares why every NEW business owner should START with this program!
The Magic Messaging Masterplan does NOT include copywriting templates or training.
And let’s be real – you don’t need anymore swipe copy, plug n’ plays, or templates.
In fact, here’s your mission (should you choose to accept it): Once you go through The Magic Message Masterplan, I’d bet my student loan that when you go back to that swipe copy / plug n’ plays you purchased, they’ll actually work for you.
This is what happened for Jenny and Lawrence…
So when you sit down to write (with a template or on your own), you know exactly what words to use to fill in the blanks.
AND if you want to get support in creating copy that converts, choose the optional upgrade to add TWO copy modules from the Copy Confidence Society program for only $250 more.
The “What I Do” Lab is here to help you take simple steps towards the #1 thing every business owner needs: a clear, specific, and measurable message and the personality that supports it.
It’s…
- Elizabeth meeting her sales goal from her very first launch because her message was SO DANG CLEAR!
- Jazmine feeling like landing pages are fun to write! (+ converting at 60%!)
- It’s Heather getting 2 new clients because her website message made her ideal people feel like she was speaking right to them.
And yes, Mindi made $15K when she crafted her magic message.
But while I can’t promise you exact $$ wins, what I can promise is you’ll stop hiding in the shadows of “I don’t know” and embrace that you DO know…and know exactly how to share it to stand out.
The “What I Do” Lab is not a typical course with 45-minute long videos, endless worksheets, and piles of (not very relevant) bonuses you’ll never use.
This program is intentionally short and designed to be easy to finish. But don’t think that means it isn’t powerful. Completing the three modules in this program can help you create incredible results.
Like Sharon shared: “Going to the lessons in CCS – it felt so FUN! Like I could show up and knock it out, and get it done. Especially because the lessons were short, to the point, and actionable!”
This course? Contains just 3 modules.
This program is NOT about creating an army of Marisa clones. It is about helping you uncover YOUR voice.
In fact, this is what Susannah had to say about this exact thing…
“My biggest hesitation before joining was thinking, ‘I’m not like Marisa at all. I don’t have this wit, I’m not clever, I don’t watch Real Housewives.’ I’m that Nerdtastic Leader and before learning about those…
I loved you Marisa but didn’t think I could write like that BUT then I realized you weren’t teaching people to be like you but finding what works for me and what would bring my audience to ME!
– Susannah Juteau, Headache Nutritionist
Ready to uncover and unleash your voice? Join The “What I Do” Lab right here.
The “What I Do” Lab is the small-bite, get-you-feet-wet version of CCS. The three powerful modules inside The “What I Do” Labare pulled directly from The Copy Confidence Society to give you the messaging foundation you need to make all of your marketing more effective.
Joining The “What I Do” Lab is your opportunity to get a taste of my teaching style and what’s inside The Society NOW – so you don’t have to wait for the next big launch in 2023 or make the soon-to-be $2K investment.
You know I’m no fan of fake scarcity. The truth is, right now, this is only offered to folks who joined us last month for the masterclasses.
So if you know you need help crafting an uncopyable message that magnetizes dream clients – NOW is the time to join.
Still have questions?
Send an email to support@marisacorcoran.com so we can help!
You’ll leave The "What I Do" Lab with the power to:
- Grab the exact language you need to call in your dream clients at every stage in your business (no more guessing what to say to attract the right people.)
- Incorporate voice and personality into your writing and marketing without feeling obnoxious, contrived, or like a clone of everyone else on the internet
- Unlock powerful and persuasive words to explain what you do so you become easily remembered, rave-worthy, and referrable!
“Being able to articulate what I do and have people follow-up out of curiosity instead of confusion? It’s how I signed 3 new clients!”
Amanda Bennett, Podcast Guesting Strategist
“It used to take me an ENTIRE week to write ONE email. Now, it takes just a few hours. Marisa, you gave me permission to be ME and I can’t thank you enough.”
Sheila Netti,
Wealth Empowerment Strategist, Speaker & Trainer
Ready to create messaging magic?
Pick the plan that works for you & get immediate access to The "What I Do" Lab!
As a special THANK YOU, if you choose to pay-in-full, grab this exclusive bonus:
Access to The Copy Crush Series:
Tune into exclusive conversations featuring my favorite marketers as we break down the strategy behind their highest-converting copy.
Consider this your exclusive behind-the-scenes access for what's actually making people say, "Yes! Take my money, please!" Think websites, social media posts, LinkedIn profiles, launch emails, and MORE.
Featuring the industry's biggest A-players (Laura Belgray, Mike Ganino, and Dallas Travers -- just to name a few!)
Note: All sales final
©2022 Marisa Corcoran International